Friday, 29 March 2013
The Rising of Jessops
Zombies. Walkers. Rotters. The dead coming back to life have been rather popular of late with TV shows like 'The Walking Dead' even appealing to those who aren't fans of the zombie genre. Just like those TV shows where a character dies and comes back, the photo retail chain Jessops has returned from the dead; thankfully looking in a leaner and fitter shape than it did before it passed away.
Originally the comeback, only made possible by the efforts of entrepreneur and businessman Peter Jones, was to be an online only operation, but it has now been revealed that 40 stores, possibly rising to 48 at a later date, will be opened around the UK. One store will open every day during April. An order online and collect in store service appears to be one key area that the new Jessops company are keen to promote so the location of the stores will be key to the use of the order and collect service.
The new stores opening is great news but they do need to be relevant to the broad demands of the modern day photographer. Whether it be digital, video or film, the stores should reflect the diverse nature of 21st century photography. One reason for the death of the old Jessops brand was it focused on a very narrow market - a market that quickly moved onto using smart phones for their photography! The retail needs of other photographers tended to be ignored. Hopefully this new Jessops enterprise will be a true photographic retailer where digital, video AND analogue photographers can shop in the same retail space.
So will i use it? Well yes, in fact i will be placing my first order next week using the website, buying photographic chemicals and a few other bits and bobs. What the future has in store for this new enterprise is another matter, but with reduced costs and a better business plan it could have a bright future. Maybe.
The new Jessops website can be found at www.jessops.co.uk